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Mine for Content

R&D data
Customer surveys
Relevant third-party articles and white papers.
End-user surveys and stories.
Newsletters, Intranets, or wikis.

What's Content For?

Content should:

Establish you as professional through design, writing and content flow.
Establish you as competent through tangible examples.
Establish you as a thought leader through articles, tools and other resources.

Resource Library

Tools

1. A Strategy Formation Pyramid.

2. A lecture on Product innovation and marketing.

3. A Business Plan Evaluation form.

4. A guide to Business Environment Analysis

Useful Information

1. A list of time traps that can trip up busy executives.

2. A report on what content works best.

3. A guru speaks on the new world of web site usability.

4. Book on the Psychology of Persuasion

Previous Work/Samples

1. A Pictogram we developed to explain a business plan.

2. A full-service whitepaper developed for a telecommunications firm.

3. A Guide to Financing Expansion created for our parent consulting firm

4. An entrepreneurial education article created for the Business Development Bank of Canada.

Complexity to Clarity

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