Sectors

  • B2B
  • Technology
  • Life Sciences
  • Environmental Sciences
  • Financial  Services
  • Professional Services
  • Healthcare
  • Associations

Make Your Content Persuade

To make the best use of content in a lead generation and sales process, B-to-B marketers have to start thinking like publishers -- not like marketers.

Thinking like a publisher means paying close attention to what the audience needs, what kind of content best meets that need and how frequently to deliver it.

  --Marketing Sherpa, March 2007
Using an information agent

Most corporate websites force visitors to About pages to listen to their long, and often irrelevant, "stories". 

We know you're probably far more interested in your own story and how to tell it. So pardon us if we skip that and get right to the relevant information.

Sentare Information Services is an information packager that's dedicated to helping organizations in the information and creative economies tell their stories to stakeholders, who include prospects, employees, customers, and policy makers. 

We're an "information agent" operating with the belief that in a world drowning in data, knowledge is the liferaft. Information creates knowledge that persuades and influences thinking and decision making.

Also, this knowledge guides receivers in how to create value -- far more useful and appreciated than a simple value proposition, theoretical spouting of a service pitch, or delivery of a generic "solution".

Sentare was founded by Tony Wanless, a veteran journalist, writer, business analyst, and management consultant. It is a division of his consultancy Knowpreneur Consultants, which helps knowledge organizations break through growth barriers and inflection points.

For Sentare, Wanless has assembled a team of writers, illustrators, and consultants that share his passion for information flow in the 21st Century. 

 
 
Complexity to Clarity
Sentare